Creative Strategist with 20+ years of experience developing brands, digital experiences and marketing systems that solve business challenges. I specialise in connecting brand strategy, UX/UI, customer journeys and digital marketing to create cohesive experiences that improve engagement, strengthen brands and support measurable business growth.

Expert in Adobe Creative Suite, Figma, Canva, Google Workspace, and content management platforms, with extensive experience managing projects from concept through execution. Skilled in client engagement, creative strategy, visual storytelling, brand development, website and app design, campaign creation, and cross-functional collaboration with marketing and sales teams.

A commercially minded and highly autonomous creative professional with experience mentoring junior designers, establishing design processes and quality standards, and delivering high-quality work in fast-paced environments. Passionate about creating innovative design solutions that strengthen brands, engage audiences, and support business growth.